FIRST IMPRESSIONS ARE EVERYTHING.

They are the very essence that provokes a continued thought and feeling around you. Jeff Bezos, Amazon founder, famously describes branding as “what people say about you when you’re not in the room”. So don’t you want that thought to stick, stand out and provoke a memorable sense of who you are?

You.

You have the power to design how by extension of you, your brand, is perceived by the world. It’s all at your full disposal, to evoke a new energy through the space you hold. An impression of what those around you think and feel in your presence.

Each of us actively share the story of our own personal branding through the way that we embody our sense of self. This is not a seclusion of those who hold an ABN; but rather, a reflection that each of us leave a lasting impact through the way that we show up.

Your style is like your walking, talking business card. The way you dress, consciously or not, sets a stance and actively persuades those you encompass into interpreting you. Think of your personal branding as an extension of you, the way you dress tells a story. It’s a conscious connection between the fabrics that cloak our body, and a celebration of who you are. A little fashion can go a long way in creating a mood-boosting reaction.

Don’t take chances with the way others interpret you, take control. Decide how you want to be seen. Say “yes” to showing up and dressing in a way that makes you feel like you could do anything, be anything and own your confidence. Crafting an authentic personal brand is an adjustment of visual spheres. It’s an exercise of highlighting your true strengths and wearing them on your sleeve for others to see. It’s about having a strategy in place that allows you to step out in this transient state, and embody the distinct perception you are working towards. 

You see, it’s time to start daring to dress for the job you want, not the one you have. Imagine what it would look like to be in those shoes. How would you want others to see you? Put a spin on it and make it uniquely impressionable, stepping out in trends that work to your personal style. 

If you’re seriously interested in pre-empting the emotions that are indicated through your personal branding in toe with an attention-getting response, then it’s time to get serious about your style and fashion. Insightfully, your fashion choices and how it speaks to who you are. 

Transform your existence into a word; Daring, Bold, Strong, Feminine, Suave, Masculine, Confident, Driven, Visionary. A quintessential state, that allows you to take control of the visual elements that channel thoughts of what you’re capable of.

HERE ARE 3 ELEMENTS TO CONSIDER TO ALLOW YOU TO MOVE TOWARD ELEVATING YOUR PERSONAL BRAND:

1. Understand how it is that you want to be perceived
   If a stranger was to meet you for the first time, define three words on how you want to be perceived. Eg. Confident, professional, inspiring, creative,
   

2. Consider your audience or demographic
   Within your daily interactions, who are you conversing with both in person or online. Who are your clients or customers, colleagues or stakeholders.
   

3. Look at your lifestyle
   What does your lifestyle look like? As this also hold merit in attainability of our style, wardrobe and how we can choose to ease through the day.
   Do you travel a lot for work/business?
   How do you get to work?
   Do you need to do a lot of walking?
   

In 2024 I am excited to be working with clients who are ready to wholeheartedly chase after their dreams, step into an elevated version of themselves and create clarity in their daily routine, allowing them to unlock their true potential and win more!

Yours in style —
Kerrie